Vorübergehend geschlossen!

Meet the Founders



We are Ida and Josefine, the founders of Planet Plant-Based and Kulau respectively. From January 2023 we’ve joined forces and couldn't be more excited about what lies ahead.

We have brought all Kulau products and Planet Plant-Based products together in one catalogue, so now our retail customers can benefit from combined ordering, fulfilment and customer service. Over the coming months we will also be introducing carefully selected new vegan brands to our range to help meet growing customer demand.

We both share the same passion for wholesome, high quality vegan food and were inspired to start our individual businesses by a desire to feed our family and friends with good food. As long-time fans of each other's products we are thrilled to now focus our energy and resources towards a shared mission: to tempt as many people as possible into a plant-based lifestyle.

Between us, we have already created over 30 complementary products and hundreds of recipes that make delicious plant-based eating quick and easy. Josefine has a track record of fifteen years of entrepreneurship and Ida brings a wealth of experience in global marketing - combined skills that make a powerful partnership.

We are fully committed to providing our customers with the highest quality products and outstanding service. We hope you will find working with us a pleasure.


Ida Hemmingsson-Holl, Founder of Planet Plant-Based

Meet Ida on LinkedIn


Josefine Staats, Founder of Kulau

Meet Josefine on LinkedIn